Cher Lloyd is an English singer who rose to fame on the 2010 series of X Factor UK. Lloyd’s audition was unique as she performed Keri Hilson’s version of Soulja Boy’s “Turn My Swag On”, which isn’t a ‘traditional’ audition song. The audition has now been watched on YouTube over 65 million times and has over 300k likes. During the series, Simon Cowell (The Owner/Judge of the X-Factor) called Cher’s performance of Stay The best performance of the season. In the end, Cher reached the final of the show and came 4th.

Cher then went on to record her debut album, “Sticks + Stones”, with Simon Cowell’s record label, Syco Music. The album spawned hits like “Swagger Jagger” which reached #1 in the UK Singles Charts, as well as “With Ur Love”, but Cher’s biggest break came when she began targeting the American market with her third single, “Want U Back”. The song became a hit over in America and reached a peak position of #12 on the Hot 100. This then got Cher recognized in America and led to her signing to major US label, Epic, and releasing a remastered version of “Sticks + Stones” targeted towards the America audience. The album reached a peak position of #9 on the Billboard 200.

After the success of her debut album, Lloyd began working on her second album, “Sorry I’m Late” with Epic Records, and released it on the 27th May 2014. The album got really good reviews, and debuted at #12 on the Billboard 200.

Since parting ways with her last label, Cher has begun work on her third studio album completely independent at the time. She released “Activated” – as a memo to fans (Not an official single) on the 25th of July 2016.

Fast forward to 2018, the 25-year-old is back and bolder than ever. With “None Of My Business” marking her highly anticipated return to music, reminding fans she is sassier than ever and ready to take the reigns with this new chapter in her career.

Produced by Hitimpulse (Rihanna, Sam Smith, Ellie Goulding, Zara Larsson), “None Of My Business” follows a newly signed record deal with label giant Universal Music and is Cher’s first solo release in 2 years. “I’ve waited so long for everyone to hear what I’ve been working so hard on, and ‘None Of My Business’ is a perfect taste of what’s to come,” Cher reveals. “I’ve never been more excited to share my new music.”

With a legion of die-hard fans, 20 million+ combined social media followers and almost a billion views on YouTube, multi-platinum-selling, performer and songwriter Cher Lloyd made a welcomed return in 2018 with her single and video titled “None Of My Business”. The song sold more than half a million copies worldwide and is Gold certified in Brazil. Cher is now following up with brand-new single “M.I.A”.

With 5 Top 10 singles and countless nods from international awards shows including MTV’s Europe Music Awards, VMA’s, Radio Disney Music Awards, Young Hollywood Awards, Teen Choice Awards and many more, since her breakout on the hit TV show X-Factor, Cher Lloyd has traversed the globe and has collaborated and shared the staged with some of the world’s biggest pop artists from Taylor Swift, Demi Lovato, One Direction, T.I and Will.I.Am.