An Albanian-Kosovar singer, Era Istrefi, broke internationally in 2015 with her single Bonbon. Born 4 July 1994, in Pristina in the former Yugoslavia, Istrefi debuted in 2013 as simply Era with her single Mani Per Money. Blending pop and reggae, the track became a hit in Albania and Kosovo, as did the 2014 follow-up, E Dehun. Njo si ti was later released in 2015 and charted in the Top 40 in Belgium and by the end of year she released the dance-pop track Bonbon, which became an international viral hit. After the track reached 96 million views, she was signed by Ultra Music and Sony Music USA which led to the re-release of Bonbon under the new label.