Junoon (English: passion) is a sufi rock band from Pakistan, consisting of Ali Azmat (vocals), Salman Ahmad (lead guitar) and Brian O'Connell (rhythm guitar), often considered the largest and most successful rock band from South Asia. Having released seven studio albums, the band boasts a prolific career and widespread international popularity as they pioneered the now established genre of sufi rock by popularizing subcontinental classics among the youth through western-style music. After developing a cult following through their first two albums, their breakthrough patriotic hit Jazba Junoon launched them to mainstream popularity and has become an evergreen patriotic anthem, next only to Dil Dil Pakistan. The single Sayonee from their fifth album Azadi (1997) was an instant hit across the border in India, where soon they would soon perform and attract millions of young fans. After the release of their last album Deewar (2003), the band broke up due to internal artistic conflicts, with Ali and Salman both pursuing their solo careers. However, Salman Ahmad officially carries the Junoon label and has released a few albums later on.