Yaysh
Definition of Yaysh: Wisdom with swag. Pronounced like the combination of the two words “yay” and “shh.” The word was coined by the artist herself and derived from the Tibetan term Yeshe meaning fully developed wisdom. Yaysh is wisdom with swag.. watch out world.. here she comes.
“I would say my style could be described as if Adele and Kanye had a baby, and Drake was my cousin,” says Yaysh. As brash as that statement is, the singer/rapper can back it up. One spin of her single “Wild One” brings to mind the aforementioned superstars, with producer R8dio setting her pop-encrusted vocal melodies and funky rap verse against a backdrop of stuttering rhythmic patterns. The hip-hop side of her vocal delivery might have been honed on the streets in freestyle ciphers, but “Wild One” proves that Yaysh’s musical style is far more diverse to be pigeonholed into one specific genre tag.
On the personality front, Yaysh is as outspoken as her music is eclectic. “Music these days has become so watered down and almost non-individualized,” says the Boulder, Colorado native. “I have such a big mouth that I need somewhere to put all my vibe, my heart and music is a huge vehicle for that.”
Now based in LA, Yaysh explains why she wants to represent a new kind of sex symbol. “I don’t look like a model but I am sexy, and I’m going to propagate the shit out of that and my open sexuality. I’m kind of ordinary, extra ordinary, but my soul shines so fucking bright that my sexiness is a complete sexiness; rather than just the flesh. I’m sexy because I know myself.”
A bold balance of talent and attitude, Yaysh is the exact musical force the pop landscape needs right now. “I want people to feel free when they hear my music and almost a little embarrassed or stripped cuz my shit is just real and inescapable, magnetic, and delicious.” Music fans will get a chance to envelope themselves in Yaysh’s world when her album drops later in 2016.